That is a question I ask myself a lot. Why would 60-something grandparents enter the world of marketing, and try to sell soap of all things? Sometimes it feels crazy and scary and other times it feels like a natural extension of what we have been doing for the last 35 years.
The most important aspect of a person’s life is being in right relationship to God through Jesus Christ. A right relationship to God transforms every area of life. Faith in Christ is demonstrated in care for other people, and also in loving stewardship of Creation.
Long story short, in our case, faith + caring + Creation stewardship = soap. Specifically, it means soapberries, a natural, environmentally friendly substitute for chemical soaps, which is good for those who buy them. They provide a much-needed additional income for those who harvest the fruit. Seems like it is good for everybody. Eco-Premier is about soap that is really about hope and caring for each other and the world we live in.
And that is why we are doing what we are doing.